Johnny Londoff Chevrolet Through The Years!

Johnny Londoff Chevrolet, Inc. – 75 Years And Stronger Than Ever!

Our story had its beginning in North St. Louis City in 1940. We opened our doors as Johnny Londoff Chevrolet, which was actually on the second floor of the Londoff family’s bar and bowling alley. In the beginning, we were a Plymouth dealership, but when Ford introduced the Edsel – John Londoff, Sr. quickly switched. He became THE St. Louis Edsel dealer and was able to do well, even though the Edsel became known as the “hardest-to-sell” car in automotive history.

“I sold eight of those dogs over a weekend, and the regional office in Chicago called and wanted to send people down to see this whiz kid, this guy who could walk on water,” Mr. Londoff told the St. Louis Post-Dispatch in 1997.

“When they called me and asked if I’d be interested in a North County Chevrolet dealership on Brown Road, it was like asking a drowning man if he’d mind if they threw him a lifesaver.”

In 1960, John Londoff, Sr. founded his Florissant Chevrolet dealership on Dunn Road.

Always ahead of the curve in use of advertising dollars, he filled the airwaves with the famous Johnny Londoff Chevrolet, Inc. jingle. Written by George Drake and sung by Marty Bronson, this jingle has been featured in the Wall Street Journal and Time Magazine.

John Londoff, Sr. also wrote a society column for the old St. Louis Globe Democrat.

In 1983, Time Magazine named Mr. Londoff one of the top 10 automobile dealers in the United States. In 2007, he received GMAC’s Champion of Life Award for lifetime achievement and commitment to the community, most notably for raising millions of dollars for children’s charities, including the Sammy Davis Jr. Variety Telethon, St. Louis Children’s Hospital and St. Louis ARC.

On September 8, 1999, John Londoff, Jr. took over the reins of Johnny Londoff Chevrolet, Inc. Under his direction, the dealership has expanded to 12 plus acres. We have also recently completed a $2.5 million renovation.

John Londoff, Jr. continues his father’s legacy of community outreach and charitable giving. This year, 2017, marked the 55th year that Johnny Londoff Chevrolet, Inc. has awarded scholarships to deserving high school seniors from the community. To date we have awarded almost 600 scholarships to area Seniors. We continue to sponsor countless golf tournaments, raffles, auctions, sports teams, and fundraisers in the area.

John Londoff, Jr. married a fellow North County girl, Mimi Kennealy and together they have raised four sons. John Londoff, III and Sam Londoff are Sales Managers, and brothers Harry Londoff and Tim Londoff plan on joining the team when they finish College.